Photography&Concept studio BoysPlayNice was founded in 2008 by Jakub Skokan and Martin Tůma. The studio since its beginning, focused on advertising photography, architectural photography, interiors, products and design. BoysPlayNice also specializes in producing creative concepts for photographic campaigns. The philosophy of the studio is to create a picture standing on its own idea and makes optimal use of the possibilities of the photographic medium.