The key idea behind this design is the kineograph also known as the flip book. The flip book brings us back to the origin of motion pictures and in this way it wants to make a tribute to the magical world of film.
The flip book concept is created by mainly multiplying, but also rotating and enlarging the basic side shape of the existing building. By duplicating the shape we obtain a structure that is not only striking by its form but also provides in an open character to the building.