This first store, in Napoli Chiaia district, is located in a elegant street just off piazza dei Martiri, main hub for high end shopping. The long space has been completely redesigned to hide not only a small mezzanine but also previous intervention on walls and celing. In order to maximise the availible volume we have created a narrow space, with new inclined walls and ceiling, so that we could stimulate the passer-by to enter the shop. All the merchandise is then showcased in niches. Timber floor is used as the only material colour against the bright white interirios of the volumes.