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MAGARI
MAGARI
Hyderabad, India
Project Featured on May 28, 2024
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MAGARI
Hyderabad, India
Project Featured on May 28, 2024
Firm
Type
STATUS
Built
YEAR
2023
SIZE
10,000 sqft - 25,000 sqft
BUDGET
$50K - 100K
The ethos of Magari is timelessness-in material, texture and design. The aim was to create environments that enable hand crafted furniture pieces to stand out. The structure available to us was set in Jubilee hills of Hyderbad city (India) which is a prime location with an excellent platform to showcase innovation. The idea was to repurpose the old structure while inspiring new possibilities and respecting the existing structural elements. Trying to keep as close to the true form, internal elements of the building were kept intact for purpose of stability and other parts were re-purposed for efficient use. The resultant spaces bind these elements together in form, space and details. It started with a simple sheet of paper- which was folded to create a sense of depth and void. The plane of the paper, folds to create multiple planes that enclose the resultant voids which gave us the display windows. The warmth of the internal spaces can be felt by any person who looks through these windows. The facade enables a beautiful play of light from outside to inside almost creating a glow like effect for the furniture pieces and giving them a spotlight to shine. To achieve the design intent of the facade, it was imperative to use a material that is flexible, light and texturally binds the concept of timelessness and authenticity of material together while maintaining strong structural integrity. This is why ferrocement was chosen. It had the capability of creating elegant folds finished delicately with sand plaster which generated a very unique color and texture to experience visually and physically. No additional treatment was done, just pure plastering technique and the result speaks for itself. The concept of creating folds of a plane to form voids helped us develop a design language that flows throughout the store, seamlessly binding all the different spaces. The geometrical form of the folds translated into creating set ups for the display of furniture. This resulted in creating the feeling of an enclosed space without having to actually create an enclosure. This can be observed in the type of partition walls, backdrops, and window elements etc. that were formed as part of the process. The flooring was kept simple stone texture tile and bare ceiling with its structural elements exposed to create focus. The staircase was one of the important elements that linked all the levels together through its meticulous yet simple design. The Staircase was stripped down to its raw form of metal structural elements. A softness was added to it by creating a railing that forms a single sweeping curve made of ferrocement with a wooden hand rail. The resultant form creates interest as the eyes travel upwards. The new elements that were being created in the space and experimenting with textures on the wall from a small sample to large scale execution was a new experience and not knowing how the end result will culminate was a challenge.
The aspiration to receive this recognition is to encourage us to pursue working with existing structures; leading to a more sustainable approach to design as opposed to building from scratch. Our approach to the project has been focused in terms of the requirement where the space is not overwhelming; allowing the product to be the hero. The details have been derived from experimentation and innovating with simple materials to create unique textures. The design of the interior and the façade is an attempt in making optimum use of the existing structure while breathing new life into it.
The aspiration to receive this recognition is to encourage us to pursue working with existing structures; leading to a more sustainable approach to design as opposed to building from scratch. Our approach to the project has been focused in terms of the requirement where the space is not overwhelming; allowing the product to be the hero. The details have been derived from experimentation and innovating with simple materials to create unique textures. The design of the interior and the façade is an attempt in making optimum use of the existing structure while breathing new life into it.
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