The main idea of this project consists of a box full including different utilities of a residential building, arranged in regard to its location and the environment of nearby areas. In order for this box to be implanted, it has to be folded like a jelly roll. Thus new spaces are created and the box functions as a service provider for them. Transformation of functions and utilities in the box because of this folding is a topological change that supports the newly created spaces. Finally, the box orients itself and transforms its shape to capture proper light. With prominence and growth of some parts, the light flux is fully controlled and direct rays are blocked to the box.
The brief was a mixed-use complex including the Carpet City shop at its center, surrounded by business focused primarily on interior furnishings and furniture.As carpet city has a specific yet dedicated clientele, the viability of the broader commercial center is dependent on its contribution of public spaces, multi-functionality and its surrounding context. The surrounding industrial area cannot serve as an attraction or motive to draw users to the site, yet, the highway has the potential to influence connectivity and convenience. The complex is affected by traffic patterns and real time interactions like congestion and rush hours.Normally the traffic is not an enjoyable for commuters, but absorbing the people from the traffic for entertainment is an opportunity and a very important potential to activate a complex site. As the highway is congested in the afternoon (5-9 pm), also the best time for shopping, the idea of contribution between the complex and the highway became bold as our design strategy; In a way the complex provides entertainment and public spaces for the crowded thoroughfare and is populated from it. On the other hand Because of the importance of Tehran-Karaj road and number of daily commuters, this balancing of congestion provided a solution for Tehran which provides public spaces via the large scales private sector businesses and projects.Also the design idea focused on the Carpet City character that gets its theme from the Persian Carpet. The Persian Carpet is very welcoming and adaptable, automatically transforming anywhere to an habitable space to sit or lie down. In Iranian culture it is understood more as a space for gathering, so the Carpet City Complex accordingly follows the character of Its production to provide gathering and interaction space for the city. As the assigned program comprises of almost the whole site the only free space and inhabitable part of the complex which has the public space potential was the roof. But it needed to be connected and meet the ground floor physically. This connection could generate two plazas which organize thermal spaces and the whole complex. The larger one located near the highway, guides people to the carpet city shops and the smaller plaza located near a secondary street, guides people to the home center retail and cultural zones.
The whole project is organized by exterior public spaces, vertically and horizontally dividing the project to different zones with different functions and behaviors. The roof-scape has more central role in organizing the project horizontally and the complex central void organizes the project vertically. The central void is located in the heart of the project between the carpet city and the home center retails. Functionally this void includes cafes and restaurants which stack spirally and connect each floor to the middle of the roof scape. Through this idea each restaurant and cafe has its own outside space and generates a vertical plaza full of terraces.