While shopping at a wholesale retailer in the United States is unique unto itself, the experience can be different and novel in countries like Japan, China, Taiwan, and South Korea, where spending a day at Costco Wholesale can be a destination-worthy, family-wide event. Costco and MG2 teams diligently analyzed and documented the shopping habits of each location, accounting for variants like capacity control, cultural norms, and community preferences. Departments were designed to flex within the stores, catering to regional tastes, such as robust sushi departments in Japan.
Our symbiotic relationship continues today, with our most recent projects utilizing breakthrough technology such as VR walkthroughs for executives to view floors before the opening of a new location. As Costco Wholesale’s expansion initiatives continue to grow across China and other regions, MG2’s designs continue to push boundaries and revolutionize the wholesale shopping experience in Asia.