The Creative Force pavilion was designed as an exhibition space for the Atlantic Real Estate event in the city of Mar del Plata, with the purpose of commemorating and celebrating the seventeen years of trajectory of Moirë Arquitectos.
Conceived as a piece that balances subtlety and boldness, the pavilion is an architectural piece that transcends functionality to become a visual and conceptual manifesto.
From the outside, the pavilion presents itself as a monochromatic structure of pure lines and white surfaces, a deliberate contrast to the colorful stands surrounding it. This contrast not only makes it a focal point within the space but also reinforces its character as an independent, almost sculptural work.
The interaction between the exterior and the interior is one of the conceptual support sistems of the proposal. Slightly elevated from the ground, the pavilion generates a horizontal opening that acts as an implicit invitation. This “gap” allows glimpses into its interior, sparking visitor’s curiosity and creating a sense of intrigue that draws them to enter and explore further.
Inside, the pavilion offers a radically different atmosphere. There, a matte black finish wraps the space, granting absolute prominence to the exhibited works: a collection of photographs and 3D-printed models that narrate the studio’s history and design philosophy. This contrast between the white exterior and the black interior not only establishes a chromatic dialogue but also emphasizes the introspective nature of the exhibition space.
Precisely designed with a modular precision, the pavilion follows a logic of flexibility and functionality. Its construction system allows the efficient assembly, disassembly, and relocation, adapting seamlessly to new contexts without losing its architectural essence. This reconfigurable capability reinforces its nature as an itinerant space that can continue sharing Moirë Arquitectos vision in diverse settings.
Creative Force is not merely a temporary gallery but a tangible symbol of Moirë Arquitectos commitment to innovation and excellence—a space where architecture, art, and emotion converge to redefine the contemporary exhibition landscape.