HPE's new space at the Innovation Hub has been realized to enable an engaging, immersive and fluid experience in all aspects of daily activities.
Hewlett Packard Enterprise, formed in 2015, is one of the world’s leading providers of technology solutions customers need to optimize traditional information technology. Hewlett Packard Enterprise expanded in the U.A.E. by opening a new state-of-the-art Middle East headquarters in the innovation Hub in Internet City. As a moral founder of the Silicon Valley and innovator at heart, HPE recognized the tremendous value of cooperation with the local vibrant innovation community to realize solutions that advance how people live and work.
HPE were looking to create a space that represented the company’s culture while embracing local heritage. We took this and connected it to the concept of journeying. “The story of Dubai, housed within the space of an innovator.”
We immersed ourselves into the world of HPE, understanding how they worked, communicated and generally conducted everyday business. Armed with this knowledge, we were able to plan a space that fully supported their different personalities, providing settings for concentration, connectivity and socializing alike.