Contemporary design and tradition blend seamlessly in the common areas and 145 rooms of the new Le Meridien, set to open this year in Casablanca, Morocco, based on a Concept Design by Studio Marco Piva.
Located in the vibrant business district of Ain Sebaa, the hotel merges the colors and textures of the local territory with the international standards of the Le Meridien brand, creating a business-oriented destination that also offers spaces and moments dedicated to leisure and well-being.
The SMP concept stepped in mid-project, preserving pre-defined elements while introducing unconventional touches inspired by the local culture. The hotel reflects the dynamism of the city, evokes the intimacy of the desert, and harmoniously connects the ocean and the land through a color palette that captures its essence.