The LG Electronics office is a relocation project that occupies one full floor at the newly opened One Bangkok office tower. The design brief was to improve the workplace culture within the office by increasing collaboration and promoting agile work. The Product Showcase area, at the heart of the office, is dedicated to showcasing LG's latest innovative technology.
Design inspiration from LG's Emotionally Intelligent Design is incorporated across the entire office space and the graphics within it.
Materials with a hospitality-inspired look and feel were chosen to create a homely, youthful atmosphere, aligning with LG’s identity as a home appliance brand. This inviting environment is intended to encourage employees to spend more time in the office.
The planning strategy emphasizes maximizing natural daylight throughout the workspace, complemented by ideation corners, pantries, and a variety of huddle booths to support both creativity and collaboration.