For their new Headquarters in Brampton, Loblaw Companies envisioned an environment that would support employee engagement, collaboration and culture with the additional desire to enhance communication and branding. The building design responds to these objectives through its organization and the details of its design such as the large central atrium housing the upscale cafeteria and President's Choice test kitchen. This common area also serves as the company town hall, informal meeting space and a showcase for corporate brand and identity. Improved workplace efficiency is realized through the adaptable, flexible environment, increased daylight, improved air quality, and many other features focused on human comfort, wellness and energy efficiency.