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Nike Flagship San Francisco
Nike Flagship San Francisco
San Francisco, CA, United States
Project Featured on Jul 16, 2014
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Other Projects by FreelandBuck
Nike Flagship San Francisco
San Francisco, CA, United States
Project Featured on Jul 16, 2014
As part of Nike's overhaul of their flagship store on Union Square, this two-story lobby installation is a dynamic array of over 600 reclaimed bleachers which cantilever out over the escalator leading into the store. The well-worn bleacher board, a material Nike has used in numerous stores to convey familiarity and use, is organized here as a set of vectors that flow through the lobby. Ideally, the anomalies of the material are enough to disrupt the smoothness of the geometry, while the unstable, precarious array disrupts a purely nostalgia reading of the bleachers yielding a wider range of associations.
The installation was conveyed to the contractor through a spreadsheet of widths, lengths and angles, fabricated offsite and installed in 36 hours before the store's opening.
with Connor Gravelle
fabricated by MC2
The installation was conveyed to the contractor through a spreadsheet of widths, lengths and angles, fabricated offsite and installed in 36 hours before the store's opening.
with Connor Gravelle
fabricated by MC2
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