REEF Lifestyle is a brand that pioneered the iconic hiking sandals that allows the wearer to explore tide pools and coral reefs as well as wander the streets of nearby towns. Aligning with REEF’s sustainability initiatives, ID Studios took great effort to select materials that agreed with their dedication to protecting the environment. REEF is “all about the water” and ID Studios took cues from the shore with the design. The color palette echo's the feel of the beach that inspires their products with sandy colored floors and blues that transition from light to dark to emulate the sun reflecting on the water’s surface.