Exhibition pavilions provide the platform for presenting and showcasing products, establishing direct contact with customers, enhancing brand recognition, attracting new customers, and connecting with the industry and other colleagues in effective ways. The following ideas represent our efforts in designing the Rost Pavilion at the 2024 International Furniture Exhibition.

Pavilion: Temporary Architecture
Exhibition pavilions are considered a branch of temporary architecture; an architecture designed for limited-time use, after which it is either demolished or relocated. The elements of this type of architecture, such as its structure and materials, have specific characteristics including being lightweight, portable, quick to assemble and disassemble, and reusable.

Fluidity of Form and Material:
Lightweight polycarbonate sheets, in addition to the aforementioned characteristics, serve as an affordable and accessible material that contributes to the project's economic efficiency by minimizing exhibition space intervention and using minimal construction materials and human resources. These sheets are also reusable in other branches of the Rost collection and its pavilions. This approach takes environmental issues into consideration.
In the form design, features such as soft lines, fluidity, suspension, and the open and close nature of the shell are utilized to remind us of the temporary nature of the pavilion. Additionally, the visual identity of the Rost company has been used in the design of the counter form, walls, lighting structure, and other elements, which can be employed in other projects of the Rost collection.

Blurring the Boundaries of Inside and Outside; Enhancing Interactions:
In the pavilion design, the ability to connect and interact between the interior and exterior spaces of the project is important. This connection is associated with factors such as accessibility, flexibility, information dissemination, awareness-raising, attraction, and interaction with audiences. In this project, the boundaries of the pavilion are minimized at some points and are only separated from other spaces by differences in levels; whereas, at other points, semi-transparent polycarbonate sheets create walls. These semi-transparent sheets at the boundaries, while providing a relative separation between the events and elements inside and outside the project, help establish a new way of connection.

Ambiguity in the Image; Discovery and Experience:
Using semi-transparent polycarbonate sheets creates shadows and abstract, ambiguous images of the objects behind them. This ambiguity in the images piques the curiosity of the audience and invites them to discover and experience the products. The use of these sheets, along with the open plan of the pavilion, also helps enhance interactions within the space