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Volvo Motorshows Prag
Volvo Motorshows Prag
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Volvo Motorshows Prag
Original conditionThe VolvoMotor Show - Auto Hase was created from an old industrial building. The hallwas built in the 1970s, as a part of the Center of Soviet cars, and was used untilrecently - in socialism as a training center for car repairs and then by AutoHase as a car service.Thebuilding is basementless, with a dominant steel bearing structure (latticeceiling grid, steel columns). Over time, the building was altered considerably,mainly in the interior. The spacious hall was divided into various rooms andoffices.ConceptThe conceptof 'New face of Volvo' makes the car showroom significantly different from thecompetition. It expresses the position in the premium segment in a way that isconsistent and unique. It brings a new modern approach, which emphasizes theScandinavian heritage and style.Architectural PrinciplesBasic premises after the removal of partitions and otherstructures, a variable space was created, meeting the requirements of the contemporarysale of premium cars.Retail Space the showroom must be steeped in the qualityyou expect from a luxury cars manufacturer. Light, wide open areas withdominant white color are complemented by natural heat achieved by the use ofreal wood. According to the Scandinavian industrial spirit, the floor of the showroomis comprised of a mosaic pattern placed on the dovetail.Rear / built the chosen terminology, based on theautomotive industry, is evident in every detail. The shape and color of theorganic built contrast with the existing steel structure. It creates a dynamicbackdrop corresponding with the brand mission. The two-story built shapecreates two kinds of space - half open, for communicating with customers(selling cars, servicing, selling spares, etc.) and closed within the built individualoffice units and technological facilities.Exterior the main front facade was pulled down andreplaced with a glass facade system - forming a large shop-window in theshowroom. The terrace, merging smoothly into the interior wooden floor, createsan entry pier for the auto show, offering space for cars presentation and for relaxationduring summer days. The facades of the entire building were unified by apre-positioned aluminum facade, which is piled up in a regular grid of panels.Different densities of expanded metal, creating a playful composition, allow youto regulate the insolation in the buildings individual premises.Design isnot just about material, is also about the beauty of functionality. Beautifulfunctionality is at the heart of our design concept. You encounter it everywhere,from choosing a single seat to the functional departments.
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