With the
impressive media façade of the renowned Zeilgalerie Frankfurt 3deluxe gives the
central shopping street of the metropolis on the Rhine a new appearance.The
Zeilgalerie’s façade is to be understood as an artistic and
abstract realisation of the fascinating phenomenon of illuminated advertising
in urban centres. Rather than concrete advertising slogans it conveys the urban
vibrancy of the location and translates it into atmospheric light images.
The
redesign of the interior continues and will be completed by mid 2011.